A business intelligence application helps retain customers through data analysis.

• Position: SwiftKnowledge Inc. - Brief article

Customer Product Retention is a new business intelligence application from SwiftKnowledge, LLC, Eden Prairie, Minn.

The product empowers bank branch managers and marketing teams to analyze customer acquisition and retention data over time in order to identify trends related to specific campaigns, demographics or geographies. With this information, they then are better positioned to design and implement strategic marketing programs aimed at pro-actively retaining current customers and growing current accounts.

The pre-configured application analyzes a variety of banking account data points--including open and close dates for specific products owned by a banking...