Inteligencia en logística: una empresa de transporte que va más allá de mover carga y es un socio logístico para sus clientes.
Author | Mej |
[ILUSTRACIÓN OMITIR]
La próxima vez que disfrute un espárrago, especialmente si está en Estados Unidos o Europa, es muy probable que ese espárrago sea peruano y que haya llegado a su plato a través de una operación logística liderada por Lan Cargo, la unidad de carga del Grupo Latam Airlines. La empresa es el principal operador de carga aérea de América Latina y uno de los mejores ejemplos de logística en la región, según la consultora Tata Consulting.
Lan Cargo ha invertido en el desarrollo de un sistema especial para el transporte aéreo de los espárragos peruanos por todo el mundo, un proceso que empieza por un alto involucramiento de la aerolínea en el proceso de producción del producto.
"En Lan Cargo llegamos a la conclusión de que la operación logística en una aerolínea iba más allá de transportar pasajeros y carga y que temamos que entender todo el proceso de producción y distribución de nuestros clientes", dice Matías Palacios, gerente general de Lan Cargo Perú, la empresa que se encarga de distribuir gran parte de las 180.000 toneladas de espárragos que produce anualmente el país. Perú es el principal exportador de esta hortaliza que le aporta ventas anuales por un valor cercano a los US$700 millones.
Según Palacios, una de las claves de exportar espárragos consiste en lograr que la temperatura se mantenga siempre por debajo de los 10 grados centígrados y eso solo es posible si se entiende todo el proceso de producción y transporte. Lan Cargo incluso desarrolló mantas térmicas especiales para cubrir el producto mientras es transportado para superar el desafío de mantener la cadena de frío.
"Si la temperatura sube a 25 grados, el producto se pierde porque se rompe la cadena de frío y el espárrago pierde humedad, (entonces) las puntas se abren, lo...
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