Fiserv launches instant issue solution for credit and debit cards.

• Position: NEW PRODUCTS - Brief article

INSTANT CREDIT AND DEBIT CARD ISSUANCE services has been added to Fiserv's central issuance business. This will enable bank staff to provide consumers at a branch location immediately with a plastic Visa- or MasterCard-branded debit or credit card upon new account opening or as a replacement for a lost or stolen card. Fiserv Inc. is located in Brookfield, Wisc.

There are both strategic and tactical considerations, such as the operating environment, association compliance, product strategy and processor integration, that must he considered by financial institutions before deciding to issue cards in a branch.

Instant issue cards from Fiserv can be delivered using one of two options:

* Temporary secure vault cards provide all the benefits of instant issuance without an investment in hardware and software. A nonpersonalized Visa or MasterCard debit card is issued in-branch, providing the majority of customers with immediate access to an account until the permanent card is received in the mail. Cards can be ordered in bulk or with a PIN and...