INNOVATIVE IMPRESSIONABILITY AS A BASIS FOR STIMULATION OF AGENT'S BEHAVIOR REGARDING ENERGY SAVING.

Author:Chorna, Maryna
Position::Report
 
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INTRODUCTION

Modernization and innovative development of the methodological platform for the formation of the energy complex management system is quite a difficult process, during which it is constantly necessary to overcome the barriers of resistance. The communication barriers are connected ultimately with the problem of motivation formation of the active behavior of the energy system's end consumer. It is necessary to create a customer information system, a system for education of the customer with the newest values of energy saving, for reduction of the destructive behavior relative position of the relevant power equipment directly from the houses and etc. The stimulation of a consumer increases opportunities for consumption of the energy-saving technologies, promotes the formation of a positive image of innovative energy-saving technologies, opportunities for optimization of energy management, increasing of availability of network for distribution of generation equipment.

The significant role for the innovation development in the energy complex plays the formed human's life suggestions, behavioral models, which either promote diffusion of innovations or prevent. The impressionability or irresponsiveness of the civil society to the innovations in the sphere of energy saving at a modern stage of social development is determined mainly by social factors (among which the low level of life quality of a significant part of population does not contribute to the development of innovations) (Tetiana et al., 2018a: 2018b; Nakashydze & Gil'orme, 2015).

Various influences of the state on the formation of active behavior of energy saving agents are distinguished in countries depending on the intervention or non-intervention of the state. Thus, the works (Ntanos et al., 2018a: 2018b: 2018c; Papageorgiou et al., 2015) study the influence of the European Union's policy on the economic behavior of alternative energy sources suppliers as a factor of economic growth of the country. The world's leader in using alternative energy sources in China has somewhat different mechanisms for studying the behavioral change of consumers of alternative types of energy sources. It is the use of Smart Technology that affects the innovative responsiveness of consumers (Zhou et al., 2016; Guo et al., 2016; Zhu & Ruth, 2015; Antoniucci et al., 2015; Xie, 2015).

MATERIALS AND METHODS

The possibilities of application of the apparatus of economic and mathematical modeling, balanced indicators, and other methods for investigation for analysis of staff incentive with economic indicators are considered in the works of foreign scientists: Mathis & Personnel (1991), Torrington & Hall (2000), Tuyen (2010). Mathis & Personnel (1991), who offer to estimate the staff incentive with the system of balanced indicators, what includes 17 indicators of the material and social stimulation factors. Thagard (2010) developed, on the basis of the cognitive modeling, a cognitive model for agents coordination with energy saving, which consist of focusing on the specific conditions for situation development in the subject area.

The development of an analytical model of energy system is based on the heuristic identification parameters of the cognitive area, in which the modern conscious energy saving consumers closely cooperate.

The model development of the social behavior of economic agents is studied by Kalmykov (2015). The improved model of the agent's social behavior is a base for the study of the information distribution processes regarding the social and economic problems, which arise in the society, when there exist the problems of energy dependence of business entities from the external traditional energy sources.

The basis for the methodological platform of our study is a calculation of the integrated index for estimation of the staff incentive regarding energy saving, which is based on the methods of applied statistics.

In particular, the work (Tetiana, 2018c) describes the calculation of the integral indicator of staff incentives taking into account three groups of factors: material, organizational and psychological. But in our study, for the first time, a system for evaluating the material incentives for energy saving of the personnel of the enterprise was developed and calculated on the basis of the economic-mathematical modeling of the integral indicator.

RESULTS AND DISCUSSIONS

From the way in which the individuals perceive a certain innovation, it will largely depend on a speed (and sometimes the possibility itself) of transmission of...

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