innovation OF THE MONTH.

Author:Mateos, Evelyn

When the New York Times realized its obituaries overwhelmingly favored dead white men over women and members of minority groups, the paper decided to put a stop to it.

As reported by the Daily Beast, the newspaper has been quietly deploying a statistical demographic tool called the "Obits Diversity Analysis Tool" to help assure that at least 30 percent of its yearly obituaries feature women. In addition, they also hope to raise the obit percentage for racial, sexual--and gender-identity minorities.

The tool was designed last year by in-house software engineers and the paper's audience-engagement team. It's described as "a dashboard that monitors the percentages of male, female and non-binary obituary subjects on a daily and monthly basis."


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