innovation OF THE MONTH.

Author:Mateos, Evelyn
Position:The A section - TweetsToText service by Reynolds Journalism Institute - Brief article

After being inspired by a local reporter who had covered an unpredictable college basketball game, the Reynolds Journalism Institute (RJI) recently created TweetsToText. The service aims to help any journalist tweeting from live events (regardless of their topics) and converting those tweets into copy.

RJI senior editor James Gordon and others at RJI's Futures Lab initially noticed that, like the local reporter, many sportswriters were really active on Twitter and ended up repurposing those tweets in their reporting. However, they noticed journalists often weren't eager to download or install new apps, so they placed the service directly on Twitter.

"We like this idea because (journalists) get to interact with this service on a platform they are already using," Gordon told E&P.

The service works by asking users to follow (STweetsToText and mention the handle in the first tweet they would like to have...

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