innovation OF THE MONTH.

Author:Mateos, Evelyn
Position:The A section

Collaborating with leaders in the media industry, NPR has developed a new podcast analytics technology called Remote Audio Data (RAD). The software launched in 2017 and tested for six weeks on NPR's One iOs application before it was released as a open source application in 2018.

Described as a method for gathering listening metrics on editorial, sponsorships and advertising messages, current media and digital organizations using the software include the New York Times, VoxNest, ESPN, Acast and Triton Digital.

The software uses RAD tags, where podcasters can mark their audio files at certain points. Mobile applications are configured to read the tags, and when the listeners hit those locations, the anonymized information...

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