INLIGHTEN INC.

• Position: Services increase Firstrust Bank sales - Brief Article - Statistical Data Included

3370 Walden Ave.

Depew, NY 14043

Contact: Dave Mier

Phone: (716) 685-3224

Fax: (716) 685-9549

Web: www.inlighten.net

Profile

Inlighten's VideoNet system is a full service turnkey private television network used by well over 1,000 financial institutions for branch merchandising, employee communications and training.

Case study

Firstrust Bank partnered with Inlighten to increase customer cross-selling, enhance customer service and alleviate customers wait time. VideoNet was installed within Firstrust's Market Financial Center. Inlighten created customized messages to promote Firstrust's products and services. These products and service messages were mixed with Inlighten's daily specialized national and financial news, sports scores, weather, etc. The combined program is broadcast on televisions located throughout Firstrust's Market Financial Center. The benefits of VideoNet:

* Sales dramatically increased: Over one in five (22.1 percent)...