Informing Voters: GateHouse Media launches political podcast, Inside Florida Politics.

Author:Garcia, Rachael
Position:The A section

Podcasts continue to gain popularity among news organizations, and with election season heating up, GateHouse Media has rolled out Inside Florida Politics, a new podcast combining the Sunshine State's political coverage all in one place.

Released every Thursday, the podcast features reporting from the Palm Beach Post, Sarasota Herald-Tribune, the Florida Times-Union, Daytona Beach News-Journal, Lakeland Ledger, Gainesville Sun, Ocala Star-Banner and Northwest Florida Daily News, and Inside Florida Politics,

The hosts include Palm Beach Post political reporter George Bennett, Sarasota Herald-Tribune political director Zac Anderson and GateHouse Media State Capitol reporter John Kennedy. The hosts are digitally connected to sound like they are in the same room, delivering seamless, collaborative political coverage. And instead of a structured podcast, the hosts use themes each week as jumping-off points that explore topics, such as the state's primaries, winners, losers and trends from the election.

Additionally, GateHouse makes it easy for news consumers to listen to the show by imbedding links to the podcast on more than a dozen newspaper home pages and inside a weekly political newsletter sent to readers.

According to Rob Connelly, director of digital audio for GateHouse Media, the podcast currently receives a few thousand downloads per episode and continues to grow as they rollout throughout the Florida network.

With this type of technology and coverage, the team hopes to bring more reporters on to their podcast live from political events as they unfold, along with the possibility of interviewing voters on the spot throughout...

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