Industry takes lead on gun safety.

Author:Molde, Jade
Position:INDUSTRY NEWS
 
FREE EXCERPT

While many anti-gun/anti-industry media and organizations say the industry is only focused on making a "quick buck", they can't argue against the industry's stance on gun safety. Project ChildSafe, a successful NSSF program that promotes responsible gun ownership in households, has given the industry a strong voice in taking the lead on gun safety.

Since 1999, Project ChildSafe has distributed more than 36 million firearm safety kits in all 50 states and five U.S. Territories. In the last year alone, NSSF and its partners distributed nearly 240.000 kits throughout the U.S. Earlier in 2015, NSSF announced 1.000 organizations had joined NSSF to promote Project ChildSafe. That number is growing, now having support from over 1,100 organizations.

"We're so pleased that all facets of the firearms industry continue to support Project ChildSafe," said Steve Sanetti, NSSF president and CEO. "These are all organizations that, collectively, can amplify the safety messages of Project ChildSafe and help further reduce firearm accidents."

Project ChildSafe's "Own It? Respect It. Secure It." initiative has generated a considerable amount of traction in the industry, with many companies adding the Project ChildSafe badge to their websites--some have gone a step further and have included it in their advertisements. This sends a clear message: The industry is committed to promoting gun safety.

Recent Partnerships

Project ChildSafe recently made inroads in several major metropolitan areas--including Oakland County, just north of Detroit. In June, Project ChildSafe announced a new partnership with 30 law enforcement agencies in Oakland County, providing 3.000 firearm safety kits to the community. They've joined the...

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