In Search of Stupidity.
| Position | Resena de libro |
En In Search of Stupidity (En busca de la estupidez, publicado por APress L.P.), el especialista en mercadeo Merrill R. Chapman se pregunta por qué firmas de alta tecnología que hasta hace unos años disfrutaron de un desempeño excelente, fracasaron estrepitosamente o sufrieron traumáticas convulsiones. Entre esas firmas, el libro estudia a Atari, Data General, DEC, IBM, Lanier, Xerox y otras. Chapman piensa que las...
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