In a nutshell.

• Author: Peterson, Eric
• Position: Tech Startup of the Month - Brief Article

There are about 8 million RSS feeds coursing through cyberspace, everything from "kids' blogs to the Wall Street Journal," said Reinacker, and that number is growing by the day. NewsGator offers a better way of keeping on top of this deluge of information. The company's system checks RSS feeds on an hourly basis and then delivers updates to subscribers via e-mail, their customized NewsGator Online page, or another means.

But Reinacker sees the enterprise, not the consumer, as NewsGator's key market. In the works is a NewsGator server for a business enterprise, installed behind the firewall and allowing functionality akin to NewsGator Outlook and Online without the need to install it on every desktop.

Triple Point Technology Inc., a supplier of commodities-trading software in Westport, Conn., uses RSS feeds and NewsGator Outlook to communicate to employees about changes in various projects. When the company implemented NewsGator in early...