IMTS provides chance to tap into new markets.

Position:The view from IMTS 2008

For Kennametal Inc. CEO Carlos M. Cardoso, IMTS 2008 represents not only a chance to expand on his company's sales base, but to see how the manufacturing landscape is changing.

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"IMTS is always an exciting time for showcasing and learning about manufacturing technology," Cardoso says. "This year will be particularly exciting as the industry continues to grow globally, particularly in emerging economies, and the materials and technologies advance to provide new and improved ways to manufacture products. This event will serve as a platform for customer collaboration, breakthrough technology, education, business opportunity and global growth."

In a product-driven business, Cardoso says the ability to grasp the needs of the customer is as key to survival as any sale.

"[IMTS] gives us an opportunity to connect with our customers--old and new--and work together to form solutions to industry challenges," he says. "New materials such as composites bring new challenges to customers and to Kennametal, and we are ready to work...

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