The fast and speedy mean communication have revolutionized the societies into information society where the generation of information is tremendously high. Information accessing and information use is the dominating factor. In this age, every work and every decision is based on the information. Simultaneously Variety of forms and formats of information are available. The huge amount of information is accessible through the internet in digital form. Now readers can read any information without any cost and without going anywhere. Coincidentally it changes the reading practice and reading behavior of peoples. According to Guthrie, Benneth & McGough (2007) "Reading is the act of getting meaning from printed or written words, which is the basis for learning and one of the most important skills in everyday life
Reading is a process of glancing the written words and symbols and getting meaning from them. First we read something, second we looking at the written symbols and finally, we use our brain to translate them into words, sentences, and paragraph that communicate something to us. It is the ability to interpret anything that is intended to convey or communicate. Stallfter (1969) claimed that reading is a complicated procedure. Readers read to get information from the printed pages. They should be able to pronounce and comprehend the printed words, signs, letters, and symbols by assigning meaning to them.
Reading is the mental process which requires concentration. On the internet, so many things are available which distracted the attention of readers. It is challenging for readers to focus on their required information. However, Internet enhances the reading interest.
Furthermore, Karim, Hasan, and Shahriza (2006) determine that the online format are most popular among younger because of availability of increasing amount of information and entertainment.
Additionally, Liu (2005) also supports that the new reading behaviors are influenced by the growth of online information available and people spend more amount of time on online reading. It is an imperative need to understand the reading phenomena for getting the benefits of Reading.
What is the impact of reading on different skills of professionals?
Ajayi, Shorunke, and Aboyade (2014) studied the influence of the use of electronic resources on reading culture and reading pattern of the students of Adeleke University. The research discloses e-resources influence reading culture. The most of the respondents answered, it increases their reading habit; it makes reading further enjoyable and enhanced their reading possibility and independent lifelong reading skills. It also identified that poor internet facility is a key factor hindering the use of electronic resources in the library.
Hooper and Herath (2014) identified the impact of the internet on reading behavior and difference between online and offline reading. The findings reveal respondent reading behavior changed due to online and offline reading. Most people used online reading during the day and at the work while offline reading used during the evening and at home. Respondents prefer online reading for the information seeking and commitments whereas prefer offline reading for the pleasure and detail reading. Furthermore, availability of cross-references and hyperlinks on the online reading encourage people to read more. Online reading has had a negative impact on people cognition and concentration. Comprehension, absorption, recall rates are low in online reading as compare to offline reading.
Chauhan and Lal (2012) examined the impact of information technology on reading habits of four college students in an H.P. University. This research investigated that now reading habit has changed from paper to online reading. Students read the news, e-mails, sales information, movie review, fashion news, newspapers and magazines through the internet.
Loan (2012) investigated the impact of internet surfing on reading practices and choices of the net generation of students of degree college of Kashmir. The result revealed that internet surfing has altered the reading practices. Interactive reading and superficial reading increased while sequential reading, concentrated reading, and in-depth reading decreased. Additionally, reading of news, reviews, general information, selected fields and the religious text has increased through internet surfing while reading of literature has decreased.
Onovughe (2012) investigated the influence of interest use on reading habit among students in tertiary institutions. The finding revealed that 78.3% students enjoy reading generally and to a comparative amount read web pages each day, they also spend most of their time after school in watching television, VCD, playing computer games. The finding also revealed that a good number (127) of respondents use the internet for academic purpose, nevertheless 52% spend less than two hours reading web pages each day. This can almost not impact heavily on academic performance.
Verma and Malviya (2010) explored the impact of the internet and digital media on reading habit. In this study, they compared the traditional reading habits with reading habit in the electronic environment. The findings of this comparative study showed the reading habit of traditional library reader changed due to the electronic environment and working culture. The shift in reading habit has been caused by the internet. The internet provides easy access to information without traveling and moving. It is a great source for sharing and receiving a large amount of information. People no longer read long...