Impact of Internet use on economic well‐being of rural households: Evidence from China

Date01 May 2020
DOIhttp://doi.org/10.1111/rode.12645
Published date01 May 2020
AuthorWanglin Ma,Peng Nie,Pei Zhang,Alan Renwick
Rev Dev Econ. 2020;24:503–523. wileyonlinelibrary.com/journal/rode
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503
© 2020 John Wiley & Sons Ltd
Received: 27 September 2019
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Revised: 19 December 2019
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Accepted: 19 December 2019
DOI: 10.1111/rode.12645
REGULAR ARTICLE
Impact of Internet use on economic well-being of
rural households: Evidence from China
WanglinMa1
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PengNie2
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PeiZhang3,4
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AlanRenwick1
1Department of Global Value Chains
and Trade, Faculty of Agribusiness
and Commerce, Lincoln University,
Christchurch, New Zealand
2School of Economics and Finance, Xi’an
Jiaotong University, Xi’an, China
3Institutes of Science and Development,
Chinese Academy of Sciences, Beijing,
China
4University of Chinese Academy of
Sciences, Beijing, China
Correspondence
Pei Zhang, Institutes of Science and
Development, Chinese Academy of
Sciences, University of Chinese Academy
of Sciences, Beijing 100049, China.
Email: pei_zhang@126.com
Funding information
Lincoln University Seed Fund Project,
Grant/Award Number: INT5063; Lincoln
University, Grant/Award Number: INT5063
Abstract
The expansion of the Internet in developing countries has
important implications for the economic development of
rural areas. Although many studies have investigated vari-
ous benefits of Internet use, little attention has been paid to
find the relationship between Internet use and the economic
well-being of rural households. This paper, therefore, in-
vestigates the effects of Internet use on household income
and expenditure, using a sample of rural households from
China. Both endogenous treatment regression (ETR) and
unconditional quantile regression (UQR) techniques are
used to identify the homogenous and heterogeneous effects
of Internet use, respectively. The ETR results show that
Internet use increases household income and expenditure
significantly. However, the UQR results reveal that Internet
use has a larger impact at the upper distributions of house-
hold income and expenditure.
KEYWORDS
endogenous treatment regression, household expenditure, household
income, Internet use, unconditional quantile regression
JEL CLASSIFICATION
D60; O18; L86
1
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INTRODUCTION
Information and communication technologies (ICTs) facilitate information transfer, and, therefore,
they are regarded important production factors for productivity gains and economic growth. Research
on rural areas has shown that the adoption of ICTs, in particular, mobile phones and computers,
504
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MA et Al.
has significant impacts on transaction costs and market participation (Tadesse & Bahiigwa, 2015;
Zanello, 2012), agricultural technologies (Fu & Akter, 2016), farm efficiency and productivity (Lio
& Liu, 2006; Ogutu, Okello, & Otieno, 2014), and rural economic development (Hübler & Hartje,
2016; Ma, Grafton, & Renwick, 2018; Munyegera & Matsumoto, 2018).
Compared with the adoption of ICTs, access to broadband Internet services enables households
to use various ICTs, such as smartphones, computers, and tablets, through wireless Internet access.
It also enables them to access various ICTs at the same time. Thus, broadband Internet networks are
viewed as a strategic public infrastructure to facilitate economic and social development in the new
era and have been widely promoted through different telecommunication policies in the developing
setting.
Several studies have investigated the impact of Internet use/access on household income. For ex-
ample, Chang and Just (2009) found that Internet access increased farm household income in Taiwan
(province of China). This observation was echoed by Chang, Lambert, and Mishra (2008), who showed
that access to the Internet has a positive and significant impact on household income and off-farm
income of small-farm businesses in the United States. Internet access can affect resource allocation of
farm households and facilitate business management and marketing promotion, thereby improving the
economic well-being of households. In addition, Internet access may affect the consumption patterns
of households (Hitt & Tambe, 2007; Mishra, Williams, & Detre, 2009). Interestingly, Mishra et al.
(2009) found that with increasing distances to markets, farm business and households are more likely
to purchase a higher percentage of nondurable goods (e.g., groceries) through the Internet. However,
the impact of Internet use on household expenditure has been understudied. Furthermore, Internet
use may affect rural households at the upper and lower levels of household income and expenditure
distributions differently because Internet use may influence capital accumulation and resource alloca-
tion differently between rich and poor households. However, to the best of our knowledge, potential
heterogeneous effects of Internet use on the well-being of households remain understudied.
The aim of this study is, thus, to examine how Internet use affects the economic well-being of
rural households in China. Rural China represents a particularly interesting case among developing
countries because, with the rapid development of informationization construction, the Internet access
conditions in rural China have improved (featured as more high-quality hardware devices) (CNNIC,
2017). In 2013, China’s State Council issued the “Broadband China” strategy along with an imple-
mentation plan to popularize broadband networks nationwide, with the aim of achieving Internet cov-
erage in all urban and rural areas by 2020. However, the rate of Internet use remains quite low in rural
areas. Up to December 2016, approximately 731 million Chinese were using the Internet, but only 201
million of them (27%) were rural netizens. Therefore, understanding the determinants of rural house-
holds’ decisions to use the Internet and how this technology impacts the economic well-being of rural
households can provide significant insights into the designing of national strategy for the development
of information society.
We contribute to the existing literature in several ways. First, we investigate the determinants of
Internet use of rural households. Although a large number of studies have examined the factors that
affect Internet use, most of them focused on households in developed countries or urban households
in developing countries (e.g., Colombo, Croce, & Grilli, 2013; Oh, Ahn, & Kim, 2003). Consequently,
these findings are difficult to be generalized because different countries or regions (e.g., rural versus
urban) vary in socioeconomic characteristics and information infrastructures. Second, we attempt
to explore the impact of Internet use on the economic well-being of rural households, measured by
both household income and expenditure. Extant studies have mostly focused on household income or
purchasing patterns of farm households due to the benefits associated with Internet use (e.g., Chang
& Just, 2009; Hitt & Tambe, 2007; Mishra et al., 2009), but we focus on both household income and

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