Impact of competition on process of care and resource investments

Published date01 January 2018
Date01 January 2018
DOIhttp://doi.org/10.1016/j.jom.2017.12.002
Contents lists available at ScienceDirect
Journal of Operations Management
journal homepage: www.elsevier.com/locate/jom
Impact of competition on process of care and resource investments
Deepa Wani
a,
, Manoj Malhotra
b
, Sriram Venkataraman
c
a
University of Texas at San Antonio, USA
b
Case Western Reserve University, USA
c
University of South Carolina, USA
ARTICLE INFO
Handling editor: Mikko Ketokivi
Keywords:
Competition
Investments
Hospitals
Health information technologies
Registered nurses
Process of care
ABSTRACT
Although competition is generally believed to improve quality, its impact on the Process of Care (PoC)which
measures the timeliness and eectiveness of careis less clear. Moreover, hospital executives in more compe-
titive hospital markets are faced with several competing priorities. Our study seeks to examine two factors within
this context: (1) how competition directly impacts PoC, and (2) in a nancially constrained environment, how
competition aects investments in resources such as nurses and technology that can potentially improve PoC. We
collect longitudinal data from all acute care hospitals in California over a 7-year period from 2007 to 2013, along
with data from several other sources. Analysis using a mixed-methods approach reveals that both PoC and
investments in nurses and technology are lower in more competitive markets. Because future reimbursements
under the pay-for-performance system will depend on the value of care provided, our results suggest that hos-
pitals should reconsider their short-term actions that seek to increase market share and instead adopt a long-term
view in which investments are made to fundamentally improve the underlying processes and PoC. The ndings
presented here thus have major implications for managing hospitals in competitive environments.
1. Introduction
The U.S. healthcare system has evolved over time from a fee-for-
service system, which traditionally focused on paying providers based
on the volume and complexity of services rendered, to a prospective
payment system, which encouraged a reduction in excessive and un-
necessary care by providing a xed payment for services rendered
(James, 2012), to the most recent pay-for-performance (P4P) system,
which encourages the delivery of ecient and high-quality medical
care. These transitions, however, have forced hospitals to become price-
takers instead of price-setters and have reduced reimbursements for a
majority of hospitals (Werner, 2010; Shen, 2003). They have also put
greater constraints on hospitalsnancial resources due to slower rev-
enue growth and a decline in prots (Bazzoli et al., 2008). In an attempt
to gain market share and reduce their local competition, one of the key
mechanisms that hospitals have used in the past to cope with such
changes has been to consolidate through mergers and acquisitions
(Cutler and Morton, 2013). However, the Federal Trade Commis-
sionthe regulatory body overseeing business practices and consumer
protection in the U.S.has been challenging and winning a number of
recent attempts at consolidation in the healthcare industry by arguing
that such consolidations operate without the checks and balances of a
competitive marketplace (Brill, 2015; New York Times, 2014).
Competition between hospitals may be better for patients as it stimu-
lates innovation, which in turn improves quality (Xu et al., 2015). The
opposing view is that competition may force providers to focus on cost
shifting, which is dened as payments that fall short of the costs in-
curred by hospitals in the treatment of Medicare beneciaries, as
measured through negative hospital margins on those patients
(Robinson, 2011; pg. 1266), under the assumption that hospitals have
unused bargaining power with insurers. In turn, this may end up
eroding quality, increasing costs, and fostering ineciency in the
system (Porter and Teisberg, 2006). Past research in the economics
literature highlights these conicting viewsthat competition either
increases or decreases mortality rates (see Gaynor and Town, 2011 for a
comprehensive review).
Hospitals typically struggle to balance key objectives of providing
eective care, i.e., the extent to which desirable outcomes are achieved
as a result of correct diagnosis and treatment of the patient and gaining
operational eciency in using their resources (Harris, 1977) possibly
due to limited reimbursements. This struggle is likely to be greater
under competitive conditions, as hospital executives seek ways to dis-
tinguish themselves from their competitors to attract insurers, referring
physicians, and patients. Hospitals may attempt to be distinctive by
oering new procedures, equipment, and services (Devers et al., 2003;
Cutler et al., 2004; Tay, 2003; Wright et al., 2016). These strategies may
https://doi.org/10.1016/j.jom.2017.12.002
Received 6 January 2017; Received in revised form 7 December 2017; Accepted 30 December 2017
Corresponding author.
E-mail addresses: Deepa.wani@utsa.edu (D. Wani), malhotra@case.edu (M. Malhotra), Sriram.venkataraman@moore.sc.edu (S. Venkataraman).
Journal of Operations Management 57 (2018) 23–35
Available online 20 January 2018
0272-6963/ © 2018 Elsevier B.V. All rights reserved.
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