ImagiPLAY toys.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF small biz - Brief article

After a career that included stints as a recording engineer, personal trainer and Japanese translator, Barbera Aimes was ready for something different. So she purchased the rights to a line of cardboard building blocks and launched a toy company called ImagiPLAY.

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"The concept for the company is Earth-safe, child-safe, fair-trade toys," Aimes said.

In 2004, the company started making wooden toys, puzzles and play sets in Sri Lanka and China.

"We have very close relationships with our factories," Aimes said. "We visit all of them." ImagiPLAY had been booming because of its...