New image enhancement radio ads produced by AICPA.

• Position: Brief Article

Two new 60-second radio ads promoting CPAs' objective insights and trustworthy advice have been produced by the AICPA and are now being placed locally by state CPA societies. Developed collaboratively by the states and the AICPA, the ads continue the theme of "America Counts on CPAs," the successful message incorporated in a prior print ad campaign (The CPA Letter, June).

In one ad, titled "My CPA," several people say how their individual CPA helped them achieve their personal or business financial goals, from deciphering tax regulations to a CPA controller running a business more profitably. "When I Grow Up" is the message of the other ad, in which...