Ignore Everybody--And 39 Other Keys to Creativity.

AuthorMarshall, Jeffrey
PositionBrief article - Book review

Ignore Everybody--And 39 Other Keys to Creativity. By Hugh MacLeod. Portfolio, 175 pages. $23.95.

The creator of a popular blog called GapingVoid, author MacLeod has expanded its material into a book filled with a series of pithy aphorisms, themselves accordioned into short "chapters." It's something of a world view according to MacLeod, and among other things it is arch, smugly assured, insightful and, well, frequently annoying. But never dull.

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Among his notions: "keep your day job;" "don't try to stand out from...

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