IFA adds new department to advance strategic initiatives and strengthen industry relations.

 
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IFA also announces the promotion of Matt Haller to senior communications position.

Beth Solomon joined the International Franchise Association as vice president of strategic initiatives and industry relations on Nov, 1, President and CEO Steve Caldeira, CFE, announced this month.

"Beth Solomon brings a wealth of trade association, private-sector and Capitol Hill experience to the IFA, which will help us to further develop and enhance new and existing programs integral to the successful execution of IFA's Strategic Plan," Caldeira said. "As franchise businesses continue to struggle to access credit and face other public policy challenges, this new department will focus on initiatives to help members recover from a sluggish economy."

Since November of 2010, Solomon has served as a strategic communications consultant to the IFA where she has focused her efforts on organizing and executing the first-ever Small Business Lending Summit in April, while also developing new relationships with the lending community to improve their understanding of franchising.

In this newly-created position, Solomon will report directly to Caldeira and continue the association's proactive efforts to increase access to credit for IFA members. She will also continue her efforts to enhance the organization's VetFran program that connects member company discounts and incentives with honorably discharged veterans who are interested in buying a franchise. Additionally, she will assume responsibility for the IFA education and outreach efforts in the rapidly-growing International arena.

Prior to her consulting work with the IFA, she served as the senior vice president of strategic communications for the...

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