IFA-AAG Professional Athlete Franchise Summit scores: first IFA-AAG summit attracts athletes-turned business owners addressing peers on franchising.

Author:Brewer, Miriam L.
Position:MINORITY OUTREACH - International Franchise Association-Allied Athlete Group
 
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The inaugural International Franchise Association-Allied Athlete Group Franchise Summit scored major points with the professional athletes and IFA members who attended the session which is anticipated to become an annual event. More than a dozen professional athletes participated last month in the educational event in Atlanta, including former basketball star player for the Milwaukee Bucks and the Los Angeles Clippers Junior Bridgeman. Bridgeman, who is a multi-unit and multi-brand (Wendy's and Chili's) franchisee, kicked off the event engaging the audience with details of his entrepreneurial background focused on his selection of franchising as a path to business ownership.

The day-long educational event attracted many athletes who took careful note of tips and tactics offered by IFA-member franchises informing them in sessions entitled "Overview of Franchising," "Finding the Franchise That's Right for You," "Power of a Brand," "Location, Location, Location," "Building a Winning Team" and closing with "Developing a Business Plan."

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The lunchtime panel "Making the Move into Franchising" became the highlight of the day featuring athletes' peers including George W. Tinsley Sr.--a diversified owner who holds franchises and food-service license agreements including KFC, TGI Friday's, Quiznos, Sbarros, Burger King, Pizza Hut, Nathan's Famous, Jose Cuervo, Freshens Ice Cream Bar and California Pizza Kitchen--known most notably for playing with the New York Nets and is the president of the National Basketball Retired Players Association. Rosevelt Colvin, who began and ended his career with the New England Patriots and also played for the Chicago Bears and Houston Texans, is a franchisee of The UPS Store. Carlos Emmons began his career with the Pittsburgh Steelers, later played for the Philadelphia Eagles and New York Giants and now owns a Wet Willies; and Nate Wayne, who began his career with the Denver Broncos and played with the Green Bay Packers, Philadelphia Eagles and Detroit Lions, is a Coldstone Creamery franchisee.

"This summit marks the beginning of a strong relationship with the IFA and represents our effort to connect our professional athlete membership to the world of opportunities available in franchising," said Allied Athlete Group CEO and co-founder Michael Stone.

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IFA is making plans to build on this partnership during the association's annual convention Feb. 13-16 in Las Vegas. The New...

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