Gary Vaynerchuk, aka "Gary Vee," told 2019 IFA Annual Convention attendees that focusing on the attention of the consumer and developing your brand are the essentials to success in a world that continues to rapidly change. "Brand has, and always will be, such a powerful leverage point. How brand is interpreted, and marketed, and contextualized, and consumed, is the delta that everybody needs to think about," he said. Read the full story on IFA&'s FranBlog at franchise.org/franblog-articles.
Business icon Carly Fiorina served as a special guest judge for the final round of the NextGen in Franchising Global Competition, with fellow guest judges Suzanne De Luca Greco, former Subway CEO, and BrightStar Care CEO Shelly Sun, CFE, past IFA Chair. Fiorina also took part in a panel the day before focusing on corporate culture and hiring veterans. Hosted by The UPS Store CEO Tim Davis, CFE, USMC veteran and sponsor of the event, the panel included Mary Kennedy Thompson, CFE, COO of Neighborly and USMC veteran, and Monty Heath, Director of Veterans in Business for PrimePay and a former U.S. Navy Seal.
STATE OF FRANCHISING
IFA is nearing 60 years in business, and President and CEO Robert Cresanti, CFE, updated IFA 2019 attendees in his annual "State of the Association" report, shown here at right. Read Robert&'s full speech at franchise.org/franblog-articles.
BOARD OF DIRECTORS
Official IFA business was a focus of the IFA Board of Directors and Committee meetings. IFA's Women's Franchise Committee, VetFran Committee, Supplier Forum Executive Committee, Marketing & Innovation Committee, and Past Chairman's Council also held yearly IFA Convention meetings.
EMERGING FRANCHISOR BOOTCAMP
The Emerging Franchisor Bootcamp (image below) was so full we had to add tables! The popular working session for brands with 100 units or less returned for the third year at IFA 2019. Keynote speaker David Long, CEO of...