If you combine a diaper bag and a papoose ...

• Position: WHAT'S NEW? - Parents of Invention introduces The Sidekick--a diaper bag with a built-in child carrier - Product/service evaluation

Who hasn't witnessed this scene a million times: A frustrated room pushing an empty stroller with one arm while trying to balance an antsy toddler in the other? Or what about the parent standing in line holding a heavy child who, without thinking, plops the baby down in front of the teller's window--or worse, on a fast food counter?

If only these parents knew about The Sidekick--a diaper bag with a built-in child carrier. Developed by Parents of Invention, Granada Hills, Calif., the company that brings ideas of parents to the marketplace, this stylish tote embodies everything you need in a diaper bag. It is roomy, attractive, and has pockets galore. The Sidekick comes with an insulated bottle wrap and changing pad that slips nicely into a back pocket. It has double side pockets for bottles or sippy cups, and a cell phone pocket and zippered mesh pouch on the front. The inside features more pockets and a hook to attach your...