Ideas that work: Featured Business of the Month.

• Position: Marketing News - Brief Article

One way to endear yourself to the local business community is to allow a different client each month to set up shop in the lobby of your bank. That just what Medway (Mass.) Co-operative Bank is doing. As a "Featured Business of the Month" participant, area firms that are clients of the bank ($120 million in assets) are invited to place a display in the lobby. Business owners can distribute information, business promotions and samples to customers.

Michael Fasolino, owner of Fasolino Home Improvements, enjoyed the status of being the inaugural exhibitor...