Ideas that work.

• Position: innovative marketing ideas from banks throughout the nation

Here's a roundup of innovative marketing ideas from banks throughout the nation:

New York bank offers hen taxi rides for customers" In an ongoing promotion that continues through the end of this year, HSBC Bank customers can get a free taxi ride anywhere in Manhattan in a specially designated "HSBC BankCab." All customers have to do to get a ride is to show their bankcard, checkbook or bank statement.

The campaign is intended to show that HSBC, which has a global network, is also committed to local retail banking.

The promotion kicked off in the spring when the bank held a contest to select "New York's Most Knowledgeable Cabbie." The winning driver was awarded a contract to drive the HSBC BankCab full-time through December 31. The institution estimates that about 15,000 customers will receive free rides during that period. In addition, hundreds of thousands of New Yorkers are expected to see the branded BankCab passing on the streets.

Concierge-style customer service:

At its new flagship branch (called a "store") in Portland, Ore., Umpqua Bank features items such as business books recommended by Portland-based Powell's Books, Visa Gift Cards and a...