Idea bank.

• Position: Samples of ad campaigns

Samples of ad campaigns and other marketing materials from banks around the country. The creative includes print, radio, TV, outdoor, multimedia, point of sale, brochures, direct mail annual report, website, public relations and soles promotions.

Editor's Note: This department showcases recent examples of advertising and other marketing products from financial institutions of all sizes and locations in the United States. Browse through this section to pickup "idea starters" for your marking efforts. Included in each issue are some of the winners of the 2003 Advertising Awards Competition sponsored by the ABA Marketing Network. The names of advertising or communications agencies are included where appropriate.

RADIO SCRIPT:

"RECITAL/Checking Acct" :60 Radio Boy: "My name is ... my name is Hayden Ellis. I'm going to play "Minuet in G by Bach."

Sound Effects: (piano solo with art the natural pauses and fumbles.)

Sound Effects: (Appreciative applause from parents.)

Announcer: "Check # 1104, made out to Kathy Sparks Piano Studio. Just one of thousands of valuable checks written every day on a First Citizens Checking account."

"Quest Premium Checking from First Citizens Bank Do something amazing."

2nd Announcer: "Member FDIC."

RADIO SCRIPT:

"AMENDMENT/Checking Acct" :60 Radio Sound Effects: (We hear office ambiance Throughout the spot, we hear a man asking a series of questions, The respondent, a Vietnamese woman. is very earnest and eager.)

Man: (Shuffling papers): "I'm going to ask you a few questions."

Vietnamese woman: "Yes. I'm very ready."

Man: "Good, now many amendments to the constitution?"

Vietnamese woman: "27."

Man: "Okay. And what was--"

Vietnamese woman: "The last amendment was in 1992."

Man: "That's right, and how many--"

Vietnamese woman: "There are 3 branches of government."

Man: "Well, you certainly know your--"

Vietnamese woman: "There were 13 original states."

Man: "Yes there w--"

Vietnamese woman: "Massachusetts, Maryland, Virginia, Rhode Island ..."

Man: "Uh, Mrs. Lee ..."

Vietnamese woman: "... New Jersey, Pennsylvania, North Carolina ..."

Man: "Mrs. Lee ..."

Vietnamese woman: "Yes sir?"

Man: "Congratulations."

Vietnamese woman: "Oh ..."

Man: "You've definitely passed the test, Welcome to the United States."

Vietnamese woman: "Oh my goodness! ..."

2nd Announcer: "Check # 152, made out to Garfinkel Immigration Law Firm. Just one of thousands of valuable checks written every day on a First Citizens Checking account."

"Free Checking from First Citizens Bank...