IbankFNB.

• Position: ABAMN 2007 Financial Marketing Awards: Customer Retention Marketing; First Place; Asset Size Under $500 Million - First National Bank of Hudson - Brief article

Institution: First National Bank of Hudson (now Associate Bank), Hudson, Wisc.

Customers were encouraged to display the "I bank FNB" window cling in their vehicle for a chance to win prizes when "spied" by bank employees in the community. Comment cards were provided to allow customers the opportunity to tell us why they were proud to say, "lbankFNB"

The purpose of the campaign was to engage...