I Remember MAMA, Do You? Letting go of your ego, timeouts, printing time and other secrets of the master franchise operator.

Author:Akers, Jerry
 
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No single factor is more important to the success of your business than how you and your staff choose to spend time--each day, week, month, half and year--it is the rhythm of your business. Stay in rhythm and your dance card will be full. Get out of step and you'll be dancing alone. This article examines how the best franchise operators leverage time to achieve annual performance goals.

ALL SET?

While it's warm now, the calendar says winter is fast approaching. That means it's time to prepare new goals for a new year. You've thought it through and created a set of goals (a skill in and of itself) that address the essentials of your business--profit, people, process and product. You've defined success and determined how to measure it. You share your goals and your vision for achieving them with the staff. You've broken down the steps so that each role, functional area, geography or unit understands what they need to do to make it all come together. Now it's time to flip the switch to autopilot, sit back for 12 months and let the system work. Job well done--you!

NO. NEIN. NAY. NO WAY.

When it comes to business performance there is no cruise control. What you do next will determine if your goals will drive performance or go the way of nearly every New Year's resolution.

When great operators think about achieving their goals, they remember MAMA: Model, Analyze, Modify, Apply.

MODEL THE WAY

Vision is easy, execution is hard. Anyone can paint a picture of a rosy tomorrow. Getting your team to the promised land takes your leadership.

Whether you feel it or not, your team is watching you. They are constantly wondering whether you mean what you say or if it's all just talk. Here are three ways you can prove you are the real deal:

Way 1

HONOR THE EFFORT

Seek out opportunities to connect, credit and celebrate individual contributions to driving the bottom line. Give credit to others and they'll credit you right back.

Way 2

ROLL UP YOUR SLEEVES

Participate in the processes you've asked others to adopt. Your team wants to know that what you've asked is achievable and that you're willing to do it too--show them you are.

Way 3

MAKE MODELING A HABIT

Do something once and you may get some attention. Do it continually and you'll nurture the behaviors you seek.

ANALYZE AND MODIFY

Let go of your ego. No plan survives contact with reality. Continually review your progress and always be open to change. Adjusting your goals or admitting a goal wasn't right to...

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