I love Mondays.

• Position: Community Service - Bank of the Cascades - Brief article

Institution: Bank of the Cascades, Bend, Ore.

Asset size: $1.3 billion

The bank sees itself as being a catalyst for the economies of the communities it serves. The bank, it's customers and markets are turning the corner after several economically challenging years.

The campaign is designed to be optimistic and was developed to encourage the collaboration and forward thinking that defines innovation and success. The campaign uses "Mondays" as a metaphor for new opportunities, a fresh start, a chance to work together and to make a difference.

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