I'll Trade You.

What's a canned-tuna manufacturer with over 70,000 excess cases nearing their expiration date to do? One savvy company swapped its lunch-paks for an ad campaign through Tradewell, a New York-based barter company. Tradewell helps corporations turn under-performing assets into trade credits that pay for things the firm normally would buy for cash. Its deals range from a minimum of $500,000 to over $25...

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