'I am' campaign.
| Position | Branding |
Institution: The Juniata Valley Bank, Mifflintown, Pa.
Asset size: S448 Million
Agency: Mojave Advertising
Last year, the Juniata Valley Bank decided that it wanted to revitalize its presence in the community with an update to its existing logo. Bank managers wanted to keep enough of the existing look to minimize confusion with their customers, yet present a cleaner, more modern appearance.
The agency decided to redesign the logo utilizing the existing typeface, but in a dramatic and bold style. In addition, the agency decided to launch a new advertising campaign at the same time in order to reintroduce the bank to the community.
The redesigned JVB logo emphasizes the stability of the bank as an entity by...
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