HyprLoco.

PositionTECH STARTUP

WHERE: Denver

WEB: www.hyprloco.com

FOUNDED: 2013

Initial Lightbulb:

Co-founders Nic Gray and Damon Baker met through a mutual colleague before launching HyprLoco. The military veterans shared a keen insight into the value of good intelligence. "You want to have the best intelligence you can," says Gray.

That's true in the military, and it's also true in business, so the duo paired up to take Baker's data-driven concepts to multiple industries. The company now has nearly 20 employees and contractors, with Gray serving as CEO and Baker as CTO. Ina Nutshell:

"HyprLoco is a software interface platform that connects the world around you, creating a personalized experience for everyone," says Gray. "We're a complete middleware platform. We're all about APIs and SDKs."

The initial target market is the burgeoning fast-casual restaurant industry. Gray says HyprLoco's Digital Concierge platform allows national chains with thousands of locations to treat every customer "as a regular."

"We're taking mobile ordering and making it intelligent," says Gray, noting that a full 20 percent of Starbucks orders are now mobile. "The intelligence... is providing them with a huge competitive advantage."

Digital Concierge streamlines the process so customers who place mobile orders know where to go when they arrive. Gray says that several undisclosed chains with 500 to 2,000 units are currently piloting the platform.

"It's all about line management," says Gray. "These people are seeing 50 to 250 people a day walk out because of lines out the door." Pilot users of Digital Concierge "have been able to reduce that by 50 percent." That could equate to a return on investment of hundreds of dollars a day for a monthly fee of $50 to $250 per location.

Steve Bigari, CEO of Synq3, a HyprLoco partner, is bullish on the company's prospects. "We partnered with HyprLoco to...

To continue reading

Request your trial

VLEX uses login cookies to provide you with a better browsing experience. If you click on 'Accept' or continue browsing this site we consider that you accept our cookie policy. ACCEPT