HYPERSPACE MARKET GATEWAY.

 
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THE GLOBAL REACH OF THE INTERNET has long been the stuff of cliche, but capitalizing on that potential is far from routine. Companies often forget or decide against posting web pages in various languages, even if their business is global. Multinational sites seeking out market segments in their native tongues, such as AT&T's Hola site, are rare. "Companies have a site in English but not in Spanish," says Yahoo! Latin American sales vice president Harry Neuhaus. "It's just not a priority and that's a real problem."

Amazon.com's English-language-only global marketing reach has been...

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