As news publishing enters a new decade, digital will continue to be a disruptor among us. The good thing is that the industry has learned how to harness its power and use the platform effectively in newsrooms and advertising departments. Digital can be a powerful tool (when used right), but on the other hand, digital can be our worst own enemy. We've seen sales numbers decline, readers jump ship and misinformation spread like wildfire, thanks to digital. Despite this, news publishers should always be prepared.
No one can predict where digital will take us in 2020, but we compiled a list of trends to watch in this new year. From rules and regulation to the rise of fact-checking and artificial intelligence, digital will undoubtedly disrupt us as it has before, but the time has come for us to turn the tables.
Data Regulation Across the U.S.
At the start of this year, the California Consumer Privacy Act (CCPA) went into effect. As explained by CNET, the law gives California residents the right to know what kind of data companies have collected about them, the right to ask they not sell their data and the right to request their data be deleted. This data can include any source such as the internet or even paper forms.
According to Fortune magazine, there are several big companies, such as Microsoft, that are voluntarily complying in all 50 states to create goodwill, and even some smaller companies, like Boston-based internet service provider Starry. Aside from goodwill, it makes sense to provide these services to all 50 states as several are already following California's lead.
CNET reported that Nevada recently passed its own privacy law which went into effect in October, however, it only applies to data collected from consumers through the internet. Maine passed its own law in June, which requires internet providers in the state get customers permission before selling or sharing data with a third party. In addition, Washington considered a law last year although it was not passed. CNET suggests the bill could be reintroduced this year.
An impact assessment prepared for the California Department of Justice estimates that the CCPA could cost companies with 20 employees $50,000 in initial costs to comply with the law. A larger company with more than 500 employees could incur, on average, an initial cost of $2 million.
At this rate, companies might be willing to allow other states the same rights as Californians before they pass their own laws with new rules and regulations.
The Move to First-Party Cookies
With the recent rise of anti-tracking features (browsers, extensions, policies, etc.) from the likes of Apple, Mozilla and Google, as well as new regulations like the General Data Protection Regulation (GDPR) and the CCPA, publishers are increasingly making the switch from the third-party cookie to the first-party...