Hub Labels raises the color bar with Nazdar Ink.

Hub Labels, a Maryland-based label manufacturer, has raised the bar in its ability to serve customers, thanks to a partnership with Nazdar Ink Technologies. With the help of ink manufacturer Nazdar's expert color training, Hub Labels has now earned both GMI Certification and G7 Master Qualification.

After learning that a potential customer required printers to have GMI Certification to earn its business, the Hub Labels team consulted with their contact at Nazdar, Danielle White--Narrow Web technical sales representative for the Northeastern United States.

"Danielle is always super supportive, with a 'can do' attitude. So as Nazdar was going over GMI with us, it was suggested that we go through G7 and get that qualification as well," recalls John Potterfield, production manager for Hub Labels.

To become certified/qualified in both GMI and G7, shops must provide proof that they possess an elite understanding of color control. Tim Quinn, Nazdar Consulting Services expert and G7 Master, and Ian Hammond, Nazdar technical applications manager, traveled on-site to provide GMI and G7 training to Hub Labels' employees. Quinn and Hammond have assisted hundreds of shops, offering printers the necessary education and support to reach their color standard goals.

"Having these types of objectives drives a color culture within the shop," says Quinn. "It's always a good time to get involved in understanding how to manage color, because it's only going to get more sophisticated."

Through hands-on instruction with Nazdar's experts, Hub Labels' team members became fully proficient on GMI and G7 processes, reaching the various color targets needed for certification.

For Jesse Hood, Hub Labels' continuous improvement manager, the entire experience was invaluable to bringing color management to the next level. "We'd been through this process twice with other third-party help, but we never had that true understanding and education. So, when Nazdar came in, they helped us understand the reasons behind what we were doing, rather than just doing it for us."

Quinn notes that this is what sets Nazdar apart as print expert consultants: "That's really...

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