How to succeed when your biggest challenge is unpredictability: make the proper adjustments that fit your business' needs to handle any type of scenario and you can "weather the storm.".

Author:Findley, Gary

Business owners typically try to stay as proactive as possible to maintain the "expect the unexpected" philosophy. However, what can businesses do when the foundation of its company is servicing unpredictability? No matter what life throws at you, it is always important to have a plan. Restoration 1 caters to tragedies caused by unpredictable circumstances such as weather, toilet over-flooding, water leaks, hot water heater breaks, fires, and mold found in long-leaky areas of the home.

The main thing about unpredictability is that it keeps your business on its toes, and you need to be prepared for any situation and react effectively. Staying prepared at all times is one of the greatest pieces of advice for any business to succeed in this industry.


Although our industry is servicing unpredictability, it is an absolute necessity. Once you get past the idea that you will not be coordinating through a standardized schedule, your business should measure success through the responses of those you service. Each day about 14,000 Americans will experience a water emergency at their home or work. About 37 percent of American homeowners claim to have suffered losses from water damage, and about 98 percent of basements will experience some type of water damage during their lifespan.

In addition to small fires, smoke damage, mold, and sewer backups, the everyday household problems are the type of things that 90 percent or more of our business is made of. I know from experience with having a flood in my own home that caused $30,000 worth of damage. The natural disasters that are experienced each year can and will be part of our business, but it is not part of what we deal with on a day-to-day basis. That said, relating to your clients will help your reaction to challenges caused by unpredictable moments.


Running a business that operates 24/7 is not difficult if you enter that industry with the mindset of knowing you could be called in the middle of the night, weekends or on holidays. Our franchisees enter the industry hoping for the best case scenario, but are always prepared for the worst. As a business owner, you want to set an impactful example of how to adapt to anything.

Specifically, with the restoration industry, it is important to be prepared with enough equipment to handle larger claims. This is why it is also crucial for the franchisor to be available at any moment to provide the resources...

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