How to reach people with better delivery.

PositionYour Life - Brief article

Stacks of unopened mail pile up on kitchen tables, while hundreds of unread emails clutter in-boxes. 'These are delivery challenges," asserts Ben Castleman, assistant professor of education and public policy at the University of Virginia, Charlottesville.

"We continue to send very important communications through channels that aren't reaching people. We have to think both about how we deliver and design communication. Increasingly, even texting is getting more saturated as a channel. Instead of using words and phrases, we're starting to embed well-designed images and infographics as a way of garnering and capturing attention."

Incorporating private-sector marketing techniques into school communications systems could prove valuable. "On the design side, we can be much simpler and straight forward by using a lot more media imagery, graphic design, and white space. Whether the message is about free lunch, report cards, or after-school program opportunities, we need to convey that...

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