How to grow your franchise in the Latino Market Symposium.

Author:Trevino, Joseph

The first ever Hispanic Franchise Summit event was held at the YUM! Brands offices in Plano

IN AN UNPRECEDENTED EVENT, several organizations and brands organized the 2015 Latino Franchising Summit.

The seminal event, hosted by Yum! Brands at their corporate center in Plano, Texas, brought together not only several key marques, franchisors, franchisees, but also attracted international business people, including groups and individuals from Mexico.

The first summit of its kind was organized by Latino Leaders Magazine on October 1st. Yum!, Boston's, the International Franchise Association, Franchising and Siempre Tax were partners in organizing the event.

Lessons from the Franchise world

The event attracted keynote speakers of the powerhouse level of Eduardo Diaz, President and CEO of EYM Group, which runs franchise restaurants in several states, including Burger King and Denny's brands.

Franchisees like Luis Veras (Pizza Hut), Travis Edmonson, Director of Business Development of Pollo Campero and Laura Contreras, CEO of Siempre Tax, spoke about the intricacies of working in the franchise mien.

Attendees listened attentively during the "Recipe for a successful franchise in the Latino market," which included speakers like Earsa R. Jackson of Partner, Strasburger & Price and Chair of the International Franchise Association Diversity Board. The panel also included Jesus Araiza, Managing Director of De Leon Group and David French, Senior Vice President of Business Banking, Franchisee Lending Regions Bank.

The King

In the franchising world, there are some Latinos who have done some noteworthy work, while others are beginning their careers in these exciting...

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