How to get a date in Mumbai.

• Position: India - Services by dating site Ignighter.com - Brief article

[ILLUSTRATION OMITTED]

In 2008, a trio of 20-somethings in New York started Ignighter.com, a dating site that organizes group rather than one-on-one dates. The idea flopped in the U.S., but the founders noticed that they were attracting a lot of users in India, though they had no idea why. So--as businesses often do to survive--the founders tweaked their model to focus solely on the Indian scene, which now has 2 million Ignighter users. As it turns out, dating is a relatively new concept in less-urban parts of India, where it's still taboo for unmarried men and...