How to avoid errors when using QR codes in marketing materials.

• Position: MARKETING NEWS - Brief article

THERE'S A RIGHT AND A WRONG WAY TO USE QR CODES, and the wrong way can leave prospects feeling they've wasted their time--or worse. To be effective, QR (Quick Reference) codes must give those scanning them something in return, whether valuable information about your bank's products or an enticing offer, says Walt Denny Inc., an advertising and public relations company in Hinsdale, Ill.

Here's how to get the most from your use of QR codes in the year ahead.

* Consider size and placement. QR codes must be large enough to be seen and be positioned for easy scanning with mobile devices.

* Ensure QR codes link to mobile optimized sites. If potential customers scanning your code are sent to a website that isn't optimized for mobile devices, they are likely to be frustrated, and may miss content you want them to see. a Look for new ways to use QR codes. Widen your use of the codes...