How this family-owned restaurant group is setting a trend in downtown Greenville.

Date17 May 2023

The leading sheep of a flock; one that leads or takes initiative; a trendsetter.

This is what The Bellwether is named after and stands for.

The Bellwether Public House, next to Fluor Field at 941 S. Main St. in Greenville, is officially open.

From the owners of Urban Wren also in the West End on N. Markley Street the Lincoln family was trying to accomplish something familiar but also different to keep it exciting, to set a new standard for what casual dining could be, said The Bellwether Executive Director Nick Lincoln.

The Lincolns come from manufacturing. It's where Lincoln's parents got their start and what he did for 10 years before opening up shop in Greenville.

"We fell in love with the city, and at the time realized it was time to move on and do something different with my life," Lincoln said. "I was so excited to open a restaurant here focused on quality and service, something new and unique with food like at Urban Wren."

Craig Brown, owner of the Greenville Drive, loved what the Lincoln family was doing with the restaurant scene in Greenville, Lincoln said, and their investment in the West End. That was the beginning of The Bellwether.

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The Bellwether is a family-friendly casual restaurant in a way that embodies "fun food" that is still made from scratch and a place where you can bring the family, and not just on special occasions. The Bellwether has several TVs and has the feel of a neighborhood bar, said Lincoln, with a large patio on the backside of the restaurant near Fluor Field, a turf area for kids to play and cornhole boards.

"What we are striving for is great food you can enjoy in a causal...

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