How long will the fun last?

• Position: PSYCHOLOGY - Enjoyment - Brief article

Have you ever wondered why that new iPod seems tooter when you first get it than it does a month later? A recent study published in the Journal of Consumer Research tried to figure out why, and how unrealistic people are about how they'll feel in the future. Researchers gave 87 cortege students toy kaleidoscopes and asked them to predict how much they would enjoy them in a week. The enjoyment the students said they'd experienced was 36 percent tower than what they had predicted. "Most...