How Grocery Stores Got Good: The Amazon/Whole Foods deal is just the latest chapter in a long story of progress.

AuthorHorwitz, Steven
PositionBOOKS - Michael Ruhlman's ''Grocery: The Buying and Selling of Food in America'' - Book review

FALL THE stories in the busy news cycle of 2017, the one with the most meaningful long-run effects may be Amazon's purchase of Whole Foods. What this marriage means for the future of the food industry remains to be seen, but the combination of Amazon's reach and delivery skills with Whole Foods' high-quality products opens many possibilities.

In Grocery, his look at the central role the grocery store has played in American life, food writer Michael Ruhlman more or less predicted the coming together of Amazon and Whole Foods. In 1988, he notes, Walmart opened its first Super-center, enabling it to extend its skill in distribution and cost cutting to the grocery business. That same year, Whole Foods opened its first store outside of Texas, starting the process of becoming a national chain and establishing a new sort of shopping experience. "The next sea change in food retailing," Ruhlman wrote, prior to the purchase being announced, "may come from another master of distribution, Amazon."

Ruhlman made his name writing about great chefs and cooking, but here he takes on the social and economic changes in the grocery business over the last century. He does so through a study of Heinen's, a mid-sized regional chain based in his hometown of Cleveland. Ruhlman uses the company's history and practices as a window on the role the grocery store has played in American culture.

AS RECENTLY AS the 1970s, grocery stores tended to be smaller, had far less variety and quality of food, and weren't always as clean as they are now. Such changes are among the most powerful evidence we have that nearly all Americans today surpass the living standards enjoyed by even very wealthy people a generation or two ago.

Growing up in an upper-middle-class Detroit suburb in the '70s, I knew nothing of avocados, kiwi fruit, or basmati rice. The closest a grocery store had to a "ready to eat" dinner was some frozen pizza that barely deserved the name, not the variety of hot, fresh food-to-go found at a typical supermarket today. When we consider what's now available at food palaces like Whole Foods or Fresh Market, or even just at Kroger, their 1970s counterparts seem closer to the Soviet experience than the modern American one.

This is part of a longer trend. At the dawn of the 20th century, Ruhlman notes, the average grocery store carried about 200 products. By 1975, it had about 9,000. The number now approaches 50,000. The grocery store of my youth had 5 or 10 chip...

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