How Avalaunch Media is transforming digital content marketing.

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Finding and executing an effective web-advertising strategy is a sweet success that often eludes even the best of companies. Today's digital market place is rapidly evolving due to the proliferation of social media, constantly changing search engine algorithms, and the explosion of mobile devices and their usage. In a landscape that's advancing faster than ever, Avalaunch Media is leading the way when it comes to providing companies with web-advertising strategies and innovative content to enhance their brand reach and produce ROI.

"At Avalaunch Media, we aim to become the best-performing member of our client-partner's sales teams. How do we measure success? Simple, we either save you money or help you make more of it!" says David Mink, Co-Founder and CEO.

The Avalaunch team understands that the primary goal of marketing is to reach and influence consumers during their most critical decision making points. As such, they've developed a unique process for learning where the key decision points exist and what content to deploy during those most influential moments.

Research. The first step in the process is for Avalaunch to gain a clear understanding of what impacts the consumer's "decision journey". This involves working directly with those employees (mainly top sales reps) who are closest to the consumers and know what positively influences them to take action. Based on the feedback, Avalaunch begins to formulate ideas and storyboards for compelling content that is persuasive during the decision journey and complimentary to the sales process.

Design. Once they've captured and packaged the businesses unique and ideal selling proposition, Avalaunch begins working on creating a suite of visual web-assets to communicate that pitch. From animated-video-explainers to highly-sharable-infographics they produce a set of web-advertising assets that mirror the company's best salesman or assets in a web-based manner.

Promote. Now it's time to play matchmaker--with a set of advertisements, web-properties, and content marketing tools, it's simply a matter of lining up these assets to meet your target audience on their decision journey. Simple? Yes. Easily done? That depends on...