Houston studying corporate sponsorships.

• Position: News Briefs - Brief Article

The Houston City Council recently approved a controversial $40,000 contract with a Denver-based sports and marketing company to study the possibility of bolstering revenues by selling corporate sponsorships. A number of ideas already have been floated by supporters, including the selling of rights to put corporate names on golf balls at city courses, the adoption of an official city soft drink, and the placement of advertisements on fire trucks. Supporters argue that sponsorship is a viable means of...