Household electricity demand, worldwide: climbing the ‘ladder of needs’

DOIhttp://doi.org/10.1111/j.1753-0237.2012.00212.x
Date01 September 2012
AuthorFrançois Lescaroux
Published date01 September 2012
Household electricity demand, worldwide:
climbing the ‘ladder of needs’opec_212247..271
François Lescaroux*
Analyst, Qatar Petroleum, Strategic Planning and Policy Directorate, PO Box 3212, Doha, Qatar.
Email: francois.lescaroux@gmail.com
Abstract
Thispaper presents a new approach for modelling residential electricity consumption. Accounting for
the derived nature of electricity demand,it is expressed as an S-shaped function of per capita income
that reflects the diffusion in society of an unobserved stock of electricity-consuming goods—which
enableusers to meet a hierarchy of needs—as wealth increases.The specification is justified on simple
and quite general assumptions regarding income distribution and consumers’ spending behaviours.
Empirically,the model is applied to a panel of 91 countries over various time periods and a business-
as-usual projection up to 2030 is performed. Further, the approach might be of interest for analysing
households’ budget shares, and it could be expanded by crossing macro and micro data to estimate
dynamic Engel curves if applied to micro data on consumers’ expenditures byincome g roup.
1. Introduction
Household demand for electricity has been for long a fashionable subject for various
streams of economic research. Since the 1960s when electricity-consuming appliances
and equipments have started to spread widely in Western societies, energy economists
have been interested in understanding the drivers of residential electricity demand and
how it responds to changes in price, income and other sociological factors (see the early
review by Taylor, 1975). Over the years, their motives have changed: energy price
increases in the 1970s shifted attention towards energy conservation (Bohi, 1981; Bohi
and Zimmerman, 1984), while the deregulation of electricity markets raised other
concerns; nowadays, climate change issues have stirred up the interest for consumption
*This paper reports the results of research and analysis undertaken while the author was an
economist at the Institut Français du Pétrole (IFP), Economic Studies Division, 1 et 4, avenuede
Bois-Préau, F-92852 Rueil Malmaison, France, and then at GDF SUEZ, Strategy Division 1, Place
Samuel de Champlain—Faubourgde l’Arche, 92930 Paris La Défense Cedex, France. He is now
analyst at Qatar Petroleum, StrategicPlanning and Policy Directorate, Doha, Qatar. The views
expressed are the ones of the author; they do not necessarily reflect the position of IFP, GDF SUEZ
or Qatar petroleum. The author wishes to thank Oxford Economics for kindlyletting him
reproduce information from their forecasts’ databank.
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© 2012 The Author. OPEC Energy Review © 2012 Organization of the Petroleum Exporting Countries. Published by
Blackwell Publishing Ltd, 9600 Garsington Road, Oxford OX4 2DQ, UK and 350 Main Street, Malden, MA 02148, USA.
forecasts and identification of measures that would limit its growth. Parallel to this
research stream, economists workingon household expenditures were studying residential
electricity demand from a budget share perspective (see e.g. Deaton, 1975; Deaton and
Muellbauer, 1980; or Akmal and Stern, 2001, for a more recent analysis).
These studies have benefited from the large amount of information available from
surveys regarding household characteristics. Many approaches have been used (Dahl,
1993), from bottom-up modelling to top-down econometric models at various levels of
aggregation and relying on more or less sophisticated equations. The simplest ones make
use of a single, static, reduced form equation relating consumption to price and income.
This basic specification can be improvedby considering a lag structure for the endogenous
variable or the exogenous ones, hence making it ‘dynamic’, by adding measures of the
stock of electricity-using appliances and/or by taking into account the impact of block
pricing. As pointed out by Dahl (1993), ‘different models may be appropriate given the
resources at hand, the availabledata, and the purpose of the model.’
Theaim of this paper is to put forward a model of residential electricity demand intended
for forecasting global demand country-per-country.As a consequence, available informa-
tion is much scarcer than when dealing with developed countries only. Yet, the limitations
of simple log-linearspecifications are well known. The non-log-linearityof energy demand
as a function of income has been highlighted by Galli (1998) at the aggregate level and
Medlockand Soligo (2001) and Lescaroux (2011) at the sectoral level, who exit the constant
elasticity (log-linear) framework and estimate models of energy demand that allow the
income elasticity to decrease as income rises. Our analysis is an extension of these works
with a focus on household electricity demand rather than a general interest in aggregate or
sectoral demand dynamics.We propose an approach that deals with a non-observable stock
of appliances and equipments whose aggregate diffusion process is the sum of a series of
S-shaped functions each reflecting the diffusion of a peculiar electricity-consuming good.
The rest of the paper is organised in four parts. The next section comes back on the
relationship between household electricity demand,appliances ownership and wealth, and
it introduces our modelling approach. Then, the model is estimated in the third section and
the estimates are discussed, notably in regard to results published on Engel’s laws and to
what our approach could bring to this literature. The fourth section uses the model to
perform a business-as-usual projection. Finally, the fifth section summarises our results
and considers some implications of the research.
2. The ladder of needs, appliances ownership and household
electricity demand
First, it might be worth explaining the rationale for focusing on household electri-
city demand instead of considering total household energy demand. Residential energy
François Lescaroux248
OPEC Energy Review September 2012 © 2012 The Author.
OPEC Energy Review © 2012 Organization of the Petroleum Exporting Countries

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