Hotel.
Position | TT: Hotel. - Entrevista |
Sr. Hospitalidad
Creador de hoteles de lujo, dueño de supermercados y centros comerciales. El salvadoreño Ricardo Poma es una figura poderosa. La dinastía Poma, que data de principios del siglo XX, es propietaria de la cadena centroamericana de hoteles Camino Real (no tiene relación alguna con la cadena Camino Real en México)y Camino Real Inter-Continental. Pero con la inauguración de un Inter-Continental cerca del Aeropuerto Internacional de Miami, Poma ha ido más allá de su territorio natural Mary Dempsey, subdirectora de LATIN TRADE conversó con el empresario.
Usted recientemente inauguró su primer hotel fuera de Centroamérica. ¿Por qué en Miami?
Porque es una conexión vital con Latinoamérica y nos permite prestar un mejor servicio a nuestros huéspedes. También es parte de un plan maestro. Ahora planeamos construir aquí un distrito de comercios y centros de entretenimiento.
¿Dónde construirá el próximo hotel?
En Estados Unidos, a lo mejor en Los Angeles, Washington o Houston, ciudades con un gran flujo de viajeros desde y hacia América Latina. También podriamos establecernos, de manera selectiva, en algunos países de Sudamérica, pero aún no tenemos planes específicos.
¿Y sus proyectos hoteleros en Centroamérica?
El hotel de Miami es el quinto que levantamos con Inter-Continental. El de Managua será el sexto. Añadiremos otro en Guatemala en octubre, así que para el comienzo del 2001 tendremos diez en Centroamérica.
¿Significa eso que no abandona Centroamérica?
No, tenemos los derechos de franquicia de la cadena Choice para toda Centroamérica, así que nos dedicaremos a construir hoteles con esa cadena. También es posible que tengamos interés en hoteles de lujo en Costa Rica y Guatemala, quizá con Inter-Continental. Pero el mercado no es lo suficientemente grande. En algún momento tendremos que salir a buscar otras tierras.
¿Qué le...
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