Hot Degrees.

• Position: Brief Article

More than ever, it pays to hit the books. Thanks to the nation's strong economy, college graduates this year are rolling in record-setting job offers. "It's gangbusters," says Carol S. Lyons, dean of career services at Northeastern University in Boston. "The hot market is high tech, but if you're any kind of a business major, you're in fine shape."

With unemployment near its lowest level in three decades, tech companies, banks, and consulting firms are in bidding wars for graduates. Emily Lowe, a Stanford...