Hollywood billboards promote Alaska.

• Author: Pilkington, Steve
• Position: Inside Alaska Business - Brief Article

Chances are good the newest license plate Hollywood commuters saw recently on Sunset Boulevard, or along the Santa Ana, San Bernardino or San Diego Freeways, will be the blue-and-gold personalized plate appearing on billboards that read 'Alaska B4UDIE."

The Alaska Travel Industry Association ran a month-long campaign using the "before you die" slogan on billboards along freeways in Los Angeles, Seattle and Minneapolis, to reach those who consider Alaska to be the trip of a lifetime.

Alaska often is a recurring answer when people are asked to name major milestones they want to check off their...