Holiday shopping down in Kenya.

Position:Retail sales increases - Brief Article

Early indications are that end of year holiday sales in Kenya were not what retailers were expecting. The East African Standard (Nairobi) reported on December 30, 2005 that the country's economy grew 4.3 percent in 2005 compared with 2.8 percent in 2004. The newspaper characterized the positive increase in growth as a "rebound".

And because of the improved economic performance, the Standard said a consensus developed among retailers that the 2005 Christmas season would certainly be an improvement over 2004. This point of view persisted in spite of the fact that retail sales were in a six month slump just prior to the start of holiday shopping.

The Standard interviewed several retailers about their experience during the holiday season, and their opinions were uniformly negative. One chain marketer of household products termed Christmas sales "really poor." A supermarket executive told the Standard that before the holiday season, his company was optimistic...

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